It’s Amazon Prime Day

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SAN FRANCISCO (CNN) – It’s hailed as the Super Bowl of online shopping.

Monday is Amazon Prime Day – and so is Tuesday!

The 5th annual Amazon Prime Day will run a full two days this year.

Amazon says it will launch new deals as frequently as every 5 minutes.

The company’s global sales for the 48-hour Prime Day are estimated to hit $5.8 billion.

Amazon is facing increased competition.

Rival retailers including Walmart, Best Buy, Target, and E-Bay have had years of practice perfecting their Prime Day strategies and they’re rolling out discounts of their own.

More than 250 retailers are planning deals aiming to benefit from a halo effect of Prime Day.

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