Cardinals break naming agreement with University of Phoenix, now seek a new name.
The Arizona Cardinals are looking to change the name of University of Phoenix Stadium. The Cardinals are ending their 20-year naming rights agreement with University of Phoenix nine years early. Joan Blackwood, Chief Marketing Officer for University of Phoenix, said they will be putting a renewed focus on student retention and graduation rates and less of an emphasis on growth. Until a new sponsor is found, the stadium will keep its current name.