How Much Americans Spend on Valentine's Day

It Pays to Be Single This Time of the Year

PHOENIX -  

It’s no doubt that Americans go all out for their loved ones on Valentine’s Day, but just how much are they spending on just one day?

According to the National Retail Federation’s annual survey, the projected spending in the U.S. on Valentine’s Day is $19.6 billion, just shy of the record spent in 2016, $19.7 billion.

The average an individual consumer will spend on Valentine’s Day this year is approximately $144 and they’ll spend $5.50 on their pets.

Some other mind-blowing statistics are that $4.7 billion will be spent on jewelry and 15% of Americans will just buy gift cards for their loved ones.

Fun fact! You know those tiny little conversation hearts that everyone just adores? To my surprise, they’ve been around for quite some time. They were created in 1866.

According to the 2016 U.S. Census Bureau, there are 115.78 million single people in America age 18 and older. On the plus side, they’re saving their precious money this Valentine’s Day.


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